FGW re-designed a hair brand for reintroducing pride, expertise and charm into how the staff's tasks. This visual is extended to the salon, where customers are greeted by ‘hair artist’ instead of ‘hair designer’, creating a more proud and knowledgeable persona.

​

Moreover, The brand regeneration is completed with a family brand, AMW academy which developed and designed to be hairdressing courses bring the passion and technical commitment.